National Association of Broadcasters President and CEO Gordon Smith yesterday announced plans for the rescheduling of the 2021 NAB Show. The event had been planned for April 11–14, and will now move back on the calendar to October 9–13, 2021, in Las Vegas.
In a letter to the NAB Show community, Smith said his organization has “worked diligently over the last few weeks and months monitoring a range of variables, including health and safety concerns, economic indicators, industry developments and travel restrictions. Through all of this we have witnessed growing concern and uncertainty over what the next six months will bring; enough that there appears to be a good deal of reluctance around participating in large events in the first half of next year,” he wrote.
Citing the pandemic as a potential threat well into next year before it could be under control in the U.S., Smith said the broadcast trade association opted for the delay so the NAB may produce a show that can drive results and can be produced safely.
“On the plus side,” Smith said, “the 2021 Radio Show will co-locate with NAB Show in Las Vegas as will NAB’s Sales and Management Television Exchange; and there is opportunity to add additional partner events.”
With a new date set for the 2021 NAB Show, Smith said the association is reviewing the entire calendar for next year with fresh eyes. It plans to continue bringing the industry together in a number of ways. Part of that is through NAB Amplify, which the association created in response to COVID-19. The year-round digital platform is intended to extend the impact of the NAB Show throughout the year by providing opportunities for networking, discovery and education.