DISH announced yesterday that it has completed its $1.4 billion acquisition of Boost Mobile. With this purchase, DISH claims they have officially entered the retail wireless market, serving more than nine million customers.
“Today, we are proud to welcome hundreds of employees, thousands of independent retailers, and millions of customers to the DISH family,” said DISH President/CEO Erik Carlson. “This marks an important milestone in DISH’s evolution as a connectivity company. It positions us well as we continue to build out the first virtualized, standalone 5G network in America.”Boost Mobile’s new upgraded network and plans offer more flexibility, choice and performance in wireless.”
The company will continue to use the Boost brand and unveiled the new Boost logo. John Swieringa, who serves as group president, retail wireless and COO, DISH, will lead Boost Mobile.
“Boost is uniquely positioned to disrupt this industry. Our passionate team, from employees to retail associates to local business owners, is ready to compete,” said Swieringa. “We’ll bring new, exciting products and offers to customers that better meet their needs and fit their budgets. Starting tomorrow, Boost will launch the first of our new offers with the revival of $hrink-It! — rewarding customers with ‘the longer you stay, the less you pay.’”
In addition to the revival of the $hrink-It! plan, Boost will offer a $35 10GB plan that includes unlimited talk and text. Consumers may sign up for either plan with their existing compatible device or by purchasing a new device from Boost. Both plans will be available beginning tomorrow.
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