Effective September 1, Fadi Pharaon will be Senior Vice President and Head of Market Area Middle East & Africa at Ericsson (NASDAQ: ERIC), and a member of Ericsson’s executive team, reporting to the CEO. Fadi Pharaon is now Vice President, Networks & Managed Services within Ericsson’s Market Area Europe & Latin America division.
With the introduction of 5G, customer relationships are key to building a strong company market position for this next phase of industry development, says Ericsson President/CEO Börje Ekholm. “Fadi has the right background, experience and capabilities to lead this work in this market area and I am very pleased to see him stepping up to this role.”
Pharaon succeeds Rafiah Ibrahim. Ericsson previously said Ibrahim is leaving her position to become an advisor to CEO Börje Ekholm effective August 31.